DOVE, SPREADING LOVE
Dove released a limited edition packaging designed to present diverse representations of female bodies. Their packaging compared women’s figures to abstract, shapeless soap bottles; but they only designed seven different bottles which increase the self-consciousness of the user comparing her body to the packaging.
The campaign caused big damage to Dove's reputation about making women feel self-conscious. I need to recreate a good experience for those affected and future users.
Transmit the importance of self-love & self-care
Create a self-loving community to share experiences and tips about self-love and self & care
Deliver positive messages about internal beauty
The mature, accepting of herself
She accepts herself with imperfections and all. She is guided by what she feels right to her, not by what feels right to others.
The center of gravity
Her self-esteem lies more in how she feels than how she looks. It has more to do with how competent she feels in dealing with life and with how good she feels about herself.
In order to solve the challenge, I interview women to see if they would form part of a virtual community. Here, I applied some UX research methods
I like, I wish, What if
I like that is focused on self-love and that you can talk to other women
I wish that it would offer sample dove products when you sign up
What if there was a way to incorporate men as well
I like that you can empower women
I like that it can change the minds of women
I wish the posts can have comments
What if you can make it for male and female
How do you feel about being part of a community where you can receive self-love and self-care tips and be able to empower women?
SPREADING LOVE EXPERIENCE
Every day you get into your the app it will ask you how you are feeling by sliding up and down
Depending on your scale it will give you tips to make your day better
Newsfeed page where the community can share things they do to take care of themselves
The app has a data page to show the user how she's been feeling throughout. The user can choose how to display this data, by day, week, month, etc.
SPREADING LOVE BOX
These boxes will be mailed to app users. It has paper notes for them to write positive messages to those that empower other women in their lives. It also provides free samples from Dove.